Race reports.
No fluff.
What worked, what didn't, what we're still chewing on at hour thirty. Stories from the bottle, written by the people who carried it.
What's an Endurance Superfood?
We call 4 Hour Fuel the Endurance Superfood - what's up with that? There are five critical ingredients in every bag of 4HF, which combine to create the most effective fuel source for endurance activities:
Performance Nutrition on the Cheap
Here's a secret the sports nutrition industry doesn't want you to know: your muscles can't tell the difference between a $3 gel and Meemaw's lemonade recipe.
Our Yukon 1000 Race: How to Get Nearly Everything Wrong and Still Break a Record
Winning isn't clean. Turns out, you can stack an embarrassing number of mistakes and still come out ahead, as long as you nail the essentials.
Our Formula
Oh my god - how have we run a store for so long selling a endurance fuel without a picture of the ingredients. Well, really, selling was an afterthought honestly, as we started out making this only for our team to use in our endeavors. But…
Let's All Get Naked
We love our stock flavors (Lemonade, Berry, and Banana Chocolate). At least 75% of the time one of those bags is what we reach for. Yumm. But variety is the stuff that keeps us going on day 3, or 4 or 5...even 10. Thats why we've dabbled…
How to Use 4 Hour Fuel in the Heat
Heat is one of the most challenging environmental factors to racing and exercise in general. Many, many people struggle in hot races - especially bigger folks (like me). Go hard for a few hours, sweat a few liters, supplement with not…
How Endurance Moms Can Stay Consistent Through the Holidays
The holiday season is a sneaky one.
How 4 Hour Fuel Powered my 34-Hour Adventure Race
Endurance athletes know that nutrition can make or break a race. You can have the best training, the best gear, and the best team—but if your fueling plan falls apart, so does everything else. That lesson was front and center for me during…
High-Carb is Hot Right Now — But Does It Actually Matter?
Interesting science has devolved into an arms race in endurance sports. Pros from the Tour and the Ultra circuit are bragging about 100-120 grams per hour, nutrition companies are rushing out dual-carb products, and social media…
Have You Planned for When the Plan Goes to Sh*t?
A few weeks ago, Daniel and I launched our kayak onto the Willamette River at sunrise with what felt like a solid plan.
Fueling Long Days with Kids in Tow
We're packing right now for a three-day setting trip for the MAGNIficent, and if you've ever spent long days out on a course with kids, you know this much is true:
Florida 200: Four Hours at a Time
These words are by our newest ambassador- a badass ultra runner from Mexico -Alex Roudayna, who is known as "Chikorita". We been working with her for a few months and we are thrilled to share her recap and words from Florida 200 - a 200…
Cold-Weather Fueling for Busy Mamas (Without Overthinking It)
Cold weather changes everything — your metabolism, your hunger cues, your energy — and yet somehow, as moms, we're still juggling homeschool, work, scheduling, holiday events, and trying to squeeze training in before the sun sets at 4:42…
Big Days, Small Sips — Fueling Big Adventures with Kids in Tow
Somewhere between setting up our tents as the sun set and convincing a kid that yes, this climb really does end, it hit us again:
4-Hour Fuel and Beyond: How to Keep Moving When the Sweet Stuff Fails
There’s a sweet spot in endurance training where fueling really starts to matter — but you may not want to rely on straight sugar the entire time.