No. 01
Daniel Staudigel
“It became invisible. Which is the whole point.”
WEMBO Worlds 2022 · 1st · Course Record
Each one logs 60+ race hours on the current formula before we ship it. If something doesn't go down at hour 60, we know about it by hour 61. Then we change it.
“It became invisible. Which is the whole point.”
WEMBO Worlds 2022 · 1st · Course Record
“Hour 60. Still going down.”
WA360 2023 · 1st (Human Powered) · Course Record
“It will always go down. And stay down.”
USARA Nationals 2024 · 2nd
“Simplifies so much about my nutrition.”
Western States training block · 2025
“On day 8 in the jungle, this is the only food that still tastes like food.”
Patagonian Expedition Race 2025 · 1st (Mixed)
“120 hours, one bottle on rotation. Never bonked.”
Yukon 1000 · 1st · Course Record
We don't run a paid influencer program and we don't comp fuel for hashtags. Every athlete here brought us something real — a race report, a recipe change, a failure mode we hadn't seen. If that's your kind of relationship, start with the ambassador program.